SheWings foundation focuses on educating women and men on menstrual health and hygiene and eradicating period poverty. It aims to normalize periods and end the taboos/ stigmas around menstruation. It plans to intervene through educational videos, conducting workshops and donating biodegradable sanitary pads to women every month.
• Mindset being one of the main barriers, as people are not open talking about menstruation due to the myths around it. Women, in a developing country like India, feel the strong need to hide the sanitary pads fearing judgement. Accessibility – Women residing in rural areas, do not have shops around them which keeps sanitary products. Price – All the products are targeted towards premium segments making it unaffordable for the women belonging to below poverty line to buy them.